"The Itchy & Scratchy & Poochie Show" is the fourteenth episode in the eighth season of the American animated television series The Simpsons. It originally aired on the Fox network in the United States on February 9, 1997. In the episode, The Itchy & Scratchy Show attempts to regain lost viewers by introducing a new character named Poochie, voiced by Homer. The episode is largely self-referential and satirizes the world of television production, fans of The Simpsons, and the series itself. It was written by David X. Cohen and directed by Steven Dean Moore. Alex Rocco is a credited guest voice as Roger Meyers, Jr. for the third and final time (having previously provided the character's voice in "Itchy & Scratchy & Marge" and "The Day the Violence Died"); Phil Hartman also guest stars as Tro