The 2014 Carling Black Label Cup was the fourth edition of the competition to be held. A South African beer brand Black Label started the “Be The Coach” where the fans had the opportunity to elect the starting 11 of their desired players from the two Soweto derby arch rivals, Orlando Pirates, and Kaizer Chiefs which are two of the most successful and largest soccer clubs in South Africa. Fans had the chance to vote for their starting line-up by purchasing a Black Label beer and dialling *120*764* on their mobile phones or voting on the official website. They could then enter their unique code under of the bottle cap or beer can ring and the # sign, and then are able to choose their team they would like to manage on the day and the players they would like to see start in the starting lineup.