Aegyo (Korean: 애교; Hanja: 愛嬌) in Korean refers to a cute display of affection often expressed through a cute voice, facial expressions, or gestures. Aegyo literally means behaving in a flirtatious, coquette-ish manner and it is commonly expected for both male and female K-pop idols. However, it is not uncommon for everyday people to behave in such a way, and is widely used as an expression of affection towards loved ones, family, and friends. Aegyo can also display closeness with others, which can possibly bring people together. The word is often translated as "cuteness" in English, and can be compared to the Chinese concept of sājiāo (撒嬌), or the Japanese concept of kawaii.