K-pop, which was once a conservative music industry, has become sexualized over time. This is in part due to 21st century globalization and the advent of music videos on social media, in particular YouTube. K-pop was adopted by the Japanese idol system in the 90s, which brought with it the western male gaze and Lolita culture which eventually morphed into a global phenomenon over a twenty-year time frame. Currently, K-pop idols are "manufactured" to optimize profit by catering to fan desires. In general, male and female idols follow normative feminine and masculine traits, respectively, as defined by the South Korean patriarchal system and in conjunction with a globally desired façade. Femininity is often defined by a suppressed doll state conforming to Lolita ideals. These ideals consist