Ecologically sustainable development is the environmental component of sustainable development. It can be achieved partially through the use of the precautionary principle; if there are threats of serious or irreversible environmental damage, lack of full scientific certainty should not be used as a reason for postponing measures to prevent environmental degradation.Also important is the principle of intergenerational equity; the present generation should ensure that the health, diversity and productivity of the environment is maintained or enhanced for the benefit of future generations. In order for this movement to flourish, environmental factors should be more heavily weighed in the valuation of assets and services to provide more incentive for the conservation of biological diversity a