Good Earth Tea is a tea and herbal tea company. Founded in 1972 under the name Fmali Herb Company and based in Santa Cruz, California, it was one of the first American herbal tea companies during the early 1970s. In the late 1970s, it began to develop trademark teas for Good Earth Restaurants, and launched Good Earth teas in tea bag form to the California grocery market in 1988. The company has since evolved to include a wide range of teas made with natural ingredients that span all sorts of varietals, herbs, botanicals and flavors.