The Hewlett-Packard 9100A (hp 9100A) is an early programmable calculator (or computer), first appearing in 1968. HP called it a desktop calculator because, as Bill Hewlett said, "If we had called it a computer, it would have been rejected by our customers' computer gurus because it didn't look like an IBM. We therefore decided to call it a calculator, and all such nonsense disappeared." An ad for the 9100A in 1968 Science magazine contains one of the earliest documented use (as of 2000) of the phrase personal computer.