Michael Wolff (born 1933) is a British graphic designer and consultant on brands and corporate identity. In 1965 he co-founded Wolff Olins.., with Wally Olins, a brand consultancy with clients that included Apple Records, Volkswagen and Audi. Michael is Patron of the Inclusive Design Challenge with the Helen Hamlyn Centre at the RCA (Royal College of Art), a member of the Government sponsored Design and Technology Alliance against crime and former Chairman of the Legible London initiative with Transport for London, a visiting Professor at the University of the Arts in London and a Senior Fellow of the RCA. He's also a former President of both the D&AD (Design and Art Directors Association) and CSD Chartered Society of Designers. He is also an RDI (a member of the RSA’s Faculty of Royal Des