Wolff Olins is a brand consultancy, based in London, New York City and San Francisco. Founded in 1965, it now employs 150 designers, strategists, technologists, programme managers and educators, and has been part of the Omnicom Group since 2001. It has worked in sectors including technology, culture, retail, energy & utilities, media and non-profit. Also in 2012, the Orange and London 2012 brands were included in a retrospective examining design from 1948 to 2012 at the V&A in London.