Puma Automóveis Ltda., or simply Puma, is a Brazilian manufacturer of sports cars and small trucks that began its activities in 1963 as Lumimari (named after the initials of its founders and partners: Luiz Roberto Alves da Costa, Milton Masteguin, Mario Cezar de Camargo Filho and Rino Malzoni) which later became Puma Veículos e Motores the following year and ten years later, in 1974, as Puma Indústria de Veículos SA.