about
Why you must never Sellotape® a Xerox® into your Filofax®Introducing short-term brands: A new branding tool for a new consumer realityTowards the ‘perfect’ customer experienceCompetition or collaboration? The effect of non-profit brand image on volunteer recruitment strategyWe the people: The importance of employees in the process of building customer experienceFrom endorsement to celebrity co-branding: Personality transferThe impact of a celebrity endorser’s credibility on consumer self-brand connection and brand evaluationPersonal projections in artists’ works: Implications for brandingTowards modeling the retailer as a brand: A social construction of the grocery store from the customer standpointCorporate heritage brand management: Corporate heritage brands versus contemporary corporate brandsRestoring luxury corporate heritage brands: From crisis to ascendencyThe Core Value Compass: visually evaluating the goodness of brands that do goodThe impact of storytelling on the consumer brand experience: The case of a firm-originated storyThe roles of identity and brand equity in organic consumption behavior: Private label brands versus national brandsBrand emotional connection and loyaltyRebranding mergers: How attitudes influence consumer choices?A case for brands as assets: Acquired and internally developedTwo studies of consequences and actionable antecedents of brand loveSonic branding: A consumer-oriented literature reviewLuxury brand marketing – The experience is everything!Heritage branding orientation: The case of Ach. Brito and the dynamics between corporate and product heritage brandsA cultural approach to brand equity: the role of brand mianzi and brand popularity in ChinaNeuroscience in branding: A functional magnetic resonance imaging study on brands’ implicit and explicit impressionsIn search of tools for the use of country image (CI) in the brandWhen is brand orientation a useful strategic posture?The differences between branding a country, a region and a city: Applying the Brand Box ModelThe impact of brand confusion on sustainable brand satisfaction and private label proneness: A subtle decay of brand equityProduct-class effects on brand commitment and brand outcomes: The role of brand trust and brand affectA political candidate's brand image scale: Are political candidates brands?
P1433
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P1433
description
journal
@en
revista científica
@es
rivista scientifica
@it
vědecký časopis
@cs
wetenschappelijk tijdschrift van Palgrave Macmillan
@nl
wissenschaftliche Fachzeitschrift
@de
مجلة
@ar
वैज्ञानिक पत्रिका
@hi
name
Journal of Brand Management
@ast
Journal of Brand Management
@da
Journal of Brand Management
@en
Journal of Brand Management
@es
Journal of Brand Management
@fi
Journal of Brand Management
@fr
Journal of Brand Management
@it
Journal of Brand Management
@nb
Journal of Brand Management
@nl
Journal of Brand Management
@nn
type
label
Journal of Brand Management
@ast
Journal of Brand Management
@da
Journal of Brand Management
@en
Journal of Brand Management
@es
Journal of Brand Management
@fi
Journal of Brand Management
@fr
Journal of Brand Management
@it
Journal of Brand Management
@nb
Journal of Brand Management
@nl
Journal of Brand Management
@nn
prefLabel
Journal of Brand Management
@ast
Journal of Brand Management
@da
Journal of Brand Management
@en
Journal of Brand Management
@es
Journal of Brand Management
@fi
Journal of Brand Management
@fr
Journal of Brand Management
@it
Journal of Brand Management
@nb
Journal of Brand Management
@nl
Journal of Brand Management
@nn
P3181
P1058
P1156
17700156769
P1250
P1476
Journal of Brand Management
@en