A cultural approach to brand equity: the role of brand mianzi and brand popularity in China
about
A cultural approach to brand equity: the role of brand mianzi and brand popularity in China
description
article
@en
im Oktober 2018 veröffentlichter wissenschaftlicher Artikel
@de
wetenschappelijk artikel
@nl
наукова стаття, опублікована в жовтні 2018
@uk
name
A cultural approach to brand e ...... and brand popularity in China
@en
A cultural approach to brand e ...... and brand popularity in China
@nl
type
label
A cultural approach to brand e ...... and brand popularity in China
@en
A cultural approach to brand e ...... and brand popularity in China
@nl
prefLabel
A cultural approach to brand e ...... and brand popularity in China
@en
A cultural approach to brand e ...... and brand popularity in China
@nl
P2093
P1476
A cultural approach to brand e ...... and brand popularity in China
@en
P2093
Elena Chatzopoulou
Raffaele Filieri
Simona D’Antone
Zhibin Lin
P2888
P356
10.1057/S41262-018-0137-X
P577
2018-10-11T00:00:00Z
P6179
1107555381