sameAs
Understanding Customer Experience Throughout the Customer JourneyTaxonomy of Buying Decision ApproachesCompeting for Consumer Identity: Limits to Self-Expression and the Perils of Lifestyle BrandingThe marketing of social causes: the first 10 years.Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand MeaningHealth service marketing: a suggested model.Social marketing: the family planning experience.The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage IntentionsHow Doppelgänger Brand Images Influence the Market Creation Process: Longitudinal Insights from the Rise of Botox CosmeticDoes Advertising Spending Influence Media Coverage of the Advertiser?Effects of Word-of-Mouth Versus Traditional Marketing: Findings from an Internet Social Networking SiteConceptualizing, Measuring, and Managing Customer-Based Brand EquityExtrinsic and Intrinsic Cue Effects on Perceptions of Store Brand QualityEmotional Branding and the Strategic Value of the Doppelgänger Brand ImageCorporate Social Responsibility, Customer Orientation, and the Job Performance of Frontline EmployeesMarketing Applications of MDS: Assessment and OutlookAttention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size EffectsWhy Do Customer Relationship Management Applications Affect Customer Satisfaction?How Modern Is Modern Marketing? Marketing's Evolution and the Myth of the "Production Era"Brand Positioning Through Advertising in Asia, North America, and Europe: The Role of Global Consumer CulturePositioning RevisitedA Decision Sequence Analysis of Developments in Marketing CommunicationSignaling Status with Luxury Goods: The Role of Brand ProminenceAntecedents and Consequences of Marketing Strategy Making: A Model and a TestProduct Innovations, Advertising, and Stock ReturnsDiagnosing the Experience CurveThe Market Maven: A Diffuser of Marketplace InformationCertification Marks under the Lanham ActThe Significance of Impulse Buying TodayThe Commitment-Trust Theory of Relationship MarketingDeception in Advertising: A Conceptual ApproachChief Marketing Officers: A Study of Their Presence in Firms'Top Management TeamsMarketing in the C-Suite: A Study of Chief Marketing Officer Power in Firms' Top Management TeamsStock Market Reactions to Brand Extension Announcements: The Effects of Brand Attitude and FamiliarityDiluting Brand Beliefs: When Do Brand Extensions Have a Negative Impact?Marketing Analytics for Data-Rich EnvironmentsThe Identity Salience Model of Relationship Marketing Success: The Case of Nonprofit MarketingThe Place of Coffee in Trade with Latin AmericaDo Marketing Media Have Life Cycles? The Case of Product Placement in MoviesMore Than Words: The Influence of Affective Content and Linguistic Style Matches in Online Reviews on Conversion Rates
P1433
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P1433
description
Academic journal
@en
Academic journal
@en-gb
Revue scientifique
@fr
Wissenschaftliche Fachzeitschrift
@de
periodiek van uitgeverij American Marketing Association
@nl
revista científica
@es
rivista scientifica
@it
vědecký časopis
@cs
वैज्ञानिक पत्रिका
@hi
英语期刊
@zh
name
Journal of Marketing
@ast
Journal of Marketing
@da
Journal of Marketing
@de
Journal of Marketing
@en
Journal of Marketing
@en-ca
Journal of Marketing
@en-gb
Journal of Marketing
@es
Journal of Marketing
@fi
Journal of Marketing
@fr
Journal of Marketing
@it
type
label
Journal of Marketing
@ast
Journal of Marketing
@da
Journal of Marketing
@de
Journal of Marketing
@en
Journal of Marketing
@en-ca
Journal of Marketing
@en-gb
Journal of Marketing
@es
Journal of Marketing
@fi
Journal of Marketing
@fr
Journal of Marketing
@it
altLabel
American Marketing Journal
@en
J. Marketing
@de
J. Marketing
@en
J. Marketing
@en-gb
J. Marketing
@fr
National Marketing Review
@en
prefLabel
Journal of Marketing
@ast
Journal of Marketing
@da
Journal of Marketing
@de
Journal of Marketing
@en
Journal of Marketing
@en-ca
Journal of Marketing
@en-gb
Journal of Marketing
@es
Journal of Marketing
@fi
Journal of Marketing
@fr
Journal of Marketing
@it
P243
P3181
P1055
P1058
P1156
P1230
jmarketing
P1250
P1277
P1476
Journal of Marketing (JM)
@en
Journal of Marketing
@en