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Understanding Fear of Opportunism in Global Prize-Based Science Contests: Evidence for Gender and Age DifferencesEncouraging brand loyalty in fickle generation Y consumersThe implications of company‐sponsored messages disguised as word‐of‐mouthIntegrating social marketing into sustainable resource management at Padre Island National Seashore: an attitude-based segmentation approach.Trust: missing piece(s) in the safety puzzle.Non-cooperative game theory in biology and cooperative reasoning in humans.Consumer evaluation of complaint handling in the Dutch health insurance marketNeuromarketing and consumer neuroscience: contributions to neurologyTrust in online prescription drug information among internet users: the impact on information search behavior after exposure to direct-to-consumer advertising.Insights into the impact of online physician reviews on patients' decision making: randomized experiment.Pig producer perspectives on the use of meat inspection as an animal health and welfare diagnostic tool in the Republic of Ireland and Northern Ireland.The consumer-provider relationship in the dental industry.Promoting health in virtual worlds: lessons from second life.Brand trust and image: effects on customer satisfaction.Determinants of patient loyalty to healthcare providers: An integrative review.What's love got to do with it? Investigating consumer commitment in health care.Consumer-Brand Relationships under the Marketing 3.0 Paradigm: A Literature Review.Effects of organizational justice on organizational citizenship behaviors: mediating effects of institutional trust and affective commitment.Is a Transdisciplinary Theory of Engagement in Organized Settings Possible? A Concept Analysis of the Literature on Employee Engagement, Consumer Engagement and Patient Engagement.Examining Competing Models of Transformational Leadership, Leadership Trust, Change Commitment, and Job Satisfaction.Assessing Medicaid patients' perceptions of the OB/GYN-patient relationship.An empirical analysis of the purchaser-provider relationship in the NHS internal market.An improved scale for assessing patients' trust in their physician.The effect of altruism on the spending behavior of elderly caregivers of family members with HIV/AIDS in South African townships.Being there: public health needs a public face.The path of patient loyalty and the role of doctor reputation.Initial reliability of a Turkish version of the Dyadic Trust Scale.Enhancing the commitment of nurses to the organisation by means of trust and monetary reward.Critical success factors for physical activity promotion through community partnerships.Do online health communities enhance patient-physician relationship? An assessment of the impact of social support and patient empowerment.The trust-commitment challenge in service quality-loyalty relationships.Personal wilderness relationships: building on a transactional approach.Managerial implications of medical sales representative perceptions of job duties, job qualifications, and other performance-related issues.Building long-term patient-physician relationships.Internal marketing and the antecedents of nurse satisfaction and loyalty.Doctors' emotional intelligence and the patient-doctor relationship.Assessing the influence of switching barriers on patients' expectations and tolerance zone.Understanding the plasmapheresis donor in a voluntary, nonremunerated environment.Does trust of patients in their physician predict loyalty to the health care insurer? The Israeli case study.Brand authenticity: model development and empirical testing
P2860
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P2860
description
article
@en
im Juli 1994 veröffentlichter wissenschaftlicher Artikel
@de
wetenschappelijk artikel
@nl
наукова стаття, опублікована в липні 1994
@uk
ലേഖനം
@ml
name
The Commitment-Trust Theory of Relationship Marketing
@en
The Commitment-Trust Theory of Relationship Marketing
@nl
type
label
The Commitment-Trust Theory of Relationship Marketing
@en
The Commitment-Trust Theory of Relationship Marketing
@nl
prefLabel
The Commitment-Trust Theory of Relationship Marketing
@en
The Commitment-Trust Theory of Relationship Marketing
@nl
P356
P1433
P1476
The Commitment-Trust Theory of Relationship Marketing
@en
P2093
Robert M. Morgan
Shelby D. Hunt
P356
10.2307/1252308
P577
1994-07-01T00:00:00Z