Changing the future of tobacco marketing by understanding the mistakes of the past: lessons from "Lights".
about
Concluding remarksPREP advertisement features affect smokers' beliefs regarding potential harmA Premiere example of the illusion of harm reduction cigarettes in the 1990s.Do "Light" cigarettes undermine cessation?Into the black: Marlboro brand architecture, packaging and marketing communication of relative harm.
P2860
Changing the future of tobacco marketing by understanding the mistakes of the past: lessons from "Lights".
description
2001 nî lūn-bûn
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2001年の論文
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2001年論文
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2001年論文
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2001年論文
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2001年論文
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2001年論文
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2001年论文
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2001年论文
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2001年论文
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name
Changing the future of tobacco ...... e past: lessons from "Lights".
@ast
Changing the future of tobacco ...... e past: lessons from "Lights".
@en
type
label
Changing the future of tobacco ...... e past: lessons from "Lights".
@ast
Changing the future of tobacco ...... e past: lessons from "Lights".
@en
prefLabel
Changing the future of tobacco ...... e past: lessons from "Lights".
@ast
Changing the future of tobacco ...... e past: lessons from "Lights".
@en
P2093
P2860
P1433
P1476
Changing the future of tobacco ...... he past: lessons from "Lights"
@en
P2093
P2860
P356
10.1136/TC.10.SUPPL_1.I43
P478
10 Suppl 1
P577
2001-01-01T00:00:00Z