Impact of celebrity pitch in direct-to-consumer advertising of prescription drugs.
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Exposure to digital marketing enhances young adults' interest in energy drinks: An exploratory investigationImpact of Animated Spokes-Characters in Print Direct-to-Consumer Prescription Drug Advertising: An Elaboration Likelihood Model Approach.Impact of celebrity endorsements in disease-specific direct-to-consumer (DTC) advertisementsThreat, efficacy and message framing in consumer healthcare
P2860
Impact of celebrity pitch in direct-to-consumer advertising of prescription drugs.
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Impact of celebrity pitch in direct-to-consumer advertising of prescription drugs.
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Impact of celebrity pitch in direct-to-consumer advertising of prescription drugs.
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Impact of celebrity pitch in direct-to-consumer advertising of prescription drugs.
@en
Impact of celebrity pitch in direct-to-consumer advertising of prescription drugs.
@nl
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Impact of celebrity pitch in direct-to-consumer advertising of prescription drugs.
@en
Impact of celebrity pitch in direct-to-consumer advertising of prescription drugs.
@nl
P2093
P2860
P1476
Impact of celebrity pitch in direct-to-consumer advertising of prescription drugs.
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P2093
Ajit M Menon
Aparna D Deshpande
Matthew Perri
Nilesh S Bhutada
P2860
P356
10.1080/07359683.2012.652576
P577
2012-01-01T00:00:00Z