Hallmark Hall of Fame is an anthology program on American television, sponsored by Hallmark Cards, a Kansas City-based greeting card company. The longest-running primetime series in the history of television, it has a historically long run, beginning in 1951 and continuing into 2016. From 1954 onward, all of its productions have been broadcast in color. It holds a place in television history as one of the first video productions to telecast in color, a rarity in the 1950s. Many television movies have been shown on the program since its debut, though the program began with live telecasts of dramas and then changed to videotaped productions before finally changing to filmed ones.