Cocoa Puffs is a brand of chocolate-flavored puffed grain breakfast cereal, manufactured by General Mills. Introduced in 1958, the cereal consists of small orbs of corn, oats, and rice flavored with cocoa. Essentially, Cocoa Puffs are Kix cereal with chocolate flavoring; similarly, Trix has been, for most of its existence, fruit-flavored Kix. Cocoa Puffs are sold in Canada, Latin America, Mexico, and Europe under the Nesquik brand, via a partnership between Nestlé and General Mills.