Korean Wave

The Korean Wave (Hangul: 한류; hanja: 韓流; RR: Hallyu; MR: Hallyu, , a neologism literally meaning 'flow of Korea') is the increase in global popularity of South Korean culture since the 1990s. First driven by the spread of K-dramas and K-pop across East, South and Southeast Asia during its initial stages, the Korean Wave evolved from a regional development into a global phenomenon, carried by the Internet and social media and the proliferation of K-pop music videos on YouTube.

Korean Wave

The Korean Wave (Hangul: 한류; hanja: 韓流; RR: Hallyu; MR: Hallyu, , a neologism literally meaning 'flow of Korea') is the increase in global popularity of South Korean culture since the 1990s. First driven by the spread of K-dramas and K-pop across East, South and Southeast Asia during its initial stages, the Korean Wave evolved from a regional development into a global phenomenon, carried by the Internet and social media and the proliferation of K-pop music videos on YouTube.