An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep
about
Celebrity Endorsers: Do You Get What You Pay For?The effectiveness of celebrities in conservation marketing.Willingness to pay for midwife-endorsed product: An Australian best-worst study.Temporal changes in anthropometric measurements of idealized females and young women in general.Impact of celebrity endorsements in disease-specific direct-to-consumer (DTC) advertisementsEffectiveness of Celebrity Endorsement Advertisements: The Role of Customer Imitation BehaviourEclipsing: When Celebrities Overshadow the BrandCelebrity Endorsements and Beyond: New Avenues for Celebrity BrandingFrom endorsement to celebrity co-branding: Personality transferThe equity effect of product endorsement by celebritiesConsumer values of corporate and celebrity brand associationsIt Is a Match: The Impact of Congruence between Celebrity Image and Consumer Ideal Self on Endorsement EffectivenessUnpacking celebrity brands through unpaid market communicationsThe Situational Impact of Brand Image BeliefsManaging Brand Meaning through Celebrity EndorsementHow online search behavior is influenced by user-generated content on review websites and hotel interactive websitesPolitical activism, racial identity and the commercial endorsement of athletesChoosing an Endorser for a Women’s Sporting Event: The Interaction of Attractiveness and ExpertiseSocial comparison of material possessions among adolescents
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P2860
An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep
description
1990 nî lūn-bûn
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1990 թուականի Մարտին հրատարակուած գիտական յօդուած
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1990 թվականի մարտին հրատարակված գիտական հոդված
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1990年の論文
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1990年論文
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1990年論文
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1990年論文
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1990年論文
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1990年論文
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1990年论文
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name
An Investigation into the “Mat ...... n Beauty May Be Only Skin Deep
@ast
An Investigation into the “Mat ...... n Beauty May Be Only Skin Deep
@en
type
label
An Investigation into the “Mat ...... n Beauty May Be Only Skin Deep
@ast
An Investigation into the “Mat ...... n Beauty May Be Only Skin Deep
@en
prefLabel
An Investigation into the “Mat ...... n Beauty May Be Only Skin Deep
@ast
An Investigation into the “Mat ...... n Beauty May Be Only Skin Deep
@en
P2860
P1476
An Investigation into the “Mat ...... n Beauty May Be Only Skin Deep
@en
P2093
Michael A. Kamins
P2860
P356
10.1080/00913367.1990.10673175
P577
1990-03-01T00:00:00Z