Consumer values of corporate and celebrity brand associations

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Consumer values of corporate and celebrity brand associations

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im April 2015 veröffentlichter wissenschaftlicher Artikel

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wetenschappelijk artikel

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наукова стаття, опублікована у квітні 2015

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Consumer values of corporate and celebrity brand associations

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Consumer values of corporate and celebrity brand associations

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Consumer values of corporate and celebrity brand associations

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Consumer values of corporate and celebrity brand associations

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Consumer values of corporate and celebrity brand associations

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Consumer values of corporate and celebrity brand associations

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Consumer values of corporate and celebrity brand associations

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Cynthia M. Webster

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Jasmina Ilicic

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An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep

Mass communication and para-social interaction; observations on intimacy at a distance.

Positive affect as implicit motivator: on the nonconscious operation of behavioral goals.

A cognitive profile of individuals who tend to worship celebrities.

A spreading-activation theory of semantic processing

The Influence of Source Credibility on Communication Effectiveness

Brand Positioning Through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture

Development of parasocial interaction relationships

Celebrity Endorsement: A Literature Review

Eclipsing: When Celebrities Overshadow the Brand

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164-187

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scholarly article

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10.1108/QMR-06-2013-0037

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P478

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2015-04-13T00:00:00Z

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