Fear appeals in social marketing: Strategic and ethical reasons for concern
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Threat appeals in health communication: messages that elicit fear and enhance perceived efficacy positively impact on young male drivers.Reactions to FDA-Proposed Graphic Warning Labels Affixed to U.S. Smokers' Cigarette Packs.Finding the keys to successful adult-targeted advertisements on obesity prevention: an experimental audience testing studyA feasibility trial to examine the social norms approach for the prevention and reduction of licit and illicit drug use in European University and college studentsParent and child interactions with two contrasting anti-obesity advertising campaigns: a qualitative analysisAnalysis of the Paternalistic Justification of an Agenda Setting Public Health Policy: The Case of Tobacco Plain PackagingWho's afraid of noncommunicable diseases? Raising awareness of the effects of noncommunicable diseases on global health.The ethics of distress: toward a framework for determining the ethical acceptability of distressing health promotion advertising.The use of neurocognitive methods in assessing health communication messages: A systematic review.Cigarette graphic health warning labels and information avoidance among individuals from low socioeconomic position in the U.S.Healthy weight and lifestyle advertisements: an assessment of their persuasive potential.Laughing and crying: mixed emotions, compassion, and the effectiveness of a YouTube PSA about skin cancer.Does the impact of anti-drinking and driving Public Service Announcements differ based on message type and viewer characteristics?Two-sided messages for health risk prevention: the role of argument type, refutation, and issue ambivalence.Targeting smokers with empathy appeal antismoking public service announcements: a field experiment.Love Bugs: promoting sexual health among young people in Samoa.Appeal to fear in health care: appropriate or inappropriate?Means, ends and the ethics of fear-based public health campaigns.The paradox of realism and "authenticity" in entertainment-education: a study of adolescents' views about anti-drug abuse dramas.The effect of graphic cigarette warning labels on smoking behavior: evidence from the Canadian experience.Changing outcome expectancies, drinking intentions, and implicit attitudes toward alcohol: a comparison of positive expectancy-related and health-related alcohol warning labels.Psychological and behavioral effects of obesity prevention campaigns.Older adults' perceptions of physical activity and cognitive health: implications for health communication.Young females' attention toward road safety images: An ERP study of the revised reinforcement sensitivity theory.Promoting sexual health equity in the United States: implications from exploratory research with African-American adults.Behavior Change or Empowerment: On the Ethics of Health-Promotion Goals.Sequencing the threat and recommendation components of persuasive messages differentially improves the effectiveness of high- and low-distressing imagery in an anti-alcohol message in students.The effect of social marketing communication on safe driving.Assessing the TARES as an ethical model for antismoking ads.Extending the explanatory utility of the EPPM beyond fear-based persuasion.Avoidance orientation moderates the effect of threatening messages.Fear appeals and treatment side-effects: an effective combination for HIV prevention?Is the effectiveness of tobacco image-based warning labels likely to vary by socio-demographic variable? Findings from an online survey of 19,000 members of the UK PublicExploring Killer Ads: A Terror Management Account of Death in Advertisements‘Shockvertising’: An exploratory investigation into attitudinal variations and emotional reactions to shock advertisingThe Impact of Consumer Confusion on Nutrition Literacy and Subsequent Dietary BehaviorCurrent Themes in Social Marketing Research: Text-Mining the past Five YearsHow Does Serious M-Game Technology Encourage Low-Income Households To Perform Socially Responsible Behaviors?
P2860
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P2860
Fear appeals in social marketing: Strategic and ethical reasons for concern
description
2004 nî lūn-bûn
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2004 թուականին հրատարակուած գիտական յօդուած
@hyw
2004 թվականին հրատարակված գիտական հոդված
@hy
2004年の論文
@ja
2004年論文
@yue
2004年論文
@zh-hant
2004年論文
@zh-hk
2004年論文
@zh-mo
2004年論文
@zh-tw
2004年论文
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name
Fear appeals in social marketing: Strategic and ethical reasons for concern
@ast
Fear appeals in social marketing: Strategic and ethical reasons for concern
@en
type
label
Fear appeals in social marketing: Strategic and ethical reasons for concern
@ast
Fear appeals in social marketing: Strategic and ethical reasons for concern
@en
prefLabel
Fear appeals in social marketing: Strategic and ethical reasons for concern
@ast
Fear appeals in social marketing: Strategic and ethical reasons for concern
@en
P2093
P3181
P356
P1476
Fear appeals in social marketing: Strategic and ethical reasons for concern
@en
P2093
Gerard Hastings
Martine Stead
P2860
P304
P3181
P356
10.1002/MAR.20043
P577
2004-01-01T00:00:00Z