‘Shockvertising’: An exploratory investigation into attitudinal variations and emotional reactions to shock advertising

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‘Shockvertising’: An exploratory investigation into attitudinal variations and emotional reactions to shock advertising

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http://www.wikidata.org/entity/Q57915977

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wetenschappelijk artikel

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наукова стаття, опублікована в березні 2013

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name

‘Shockvertising’: An explorato ...... reactions to shock advertising

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‘Shockvertising’: An explorato ...... reactions to shock advertising

@nl

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‘Shockvertising’: An explorato ...... reactions to shock advertising

@en

‘Shockvertising’: An explorato ...... reactions to shock advertising

@nl

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‘Shockvertising’: An explorato ...... reactions to shock advertising

@en

‘Shockvertising’: An explorato ...... reactions to shock advertising

@nl

P1476

‘Shockvertising’: An explorato ...... reactions to shock advertising

@en

P2093

Matthew Robinson

http://www.w3.org/2001/XMLSchema#string

Philip Stern

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Rosalind Jones

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Sara Parry

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P2860

Fear appeals in social marketing: Strategic and ethical reasons for concern

Assessing the acceptability of NORPLANT implants in four countries: findings from focus group research.

The return of scare tactics.

Executing effective road safety advertising: are big production budgets necessary?

Shock tactics and the myth of the inverted U.

The Effects of Sexual Social Marketing Appeals on Cognitive Processing and Persuasion

Consumers' response to offensive advertising: a cross cultural study

P304

112-121

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P31

scholarly article

P356

10.1002/CB.1430

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P433

http://www.w3.org/2001/XMLSchema#string

P478

http://www.w3.org/2001/XMLSchema#string

P577

2013-03-01T00:00:00Z

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P921

applied psychology