Effects of Word-of-Mouth Versus Traditional Marketing: Findings from an Internet Social Networking Site
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Locating influential nodes in complex networksA comparison of cigarette- and hookah-related videos on YouTubeHealth care social media: expectations of users in a developing countryState Patty's Day: College Student Drinking and Local Crime Increased on a Student-constructed HolidayAn Internet-Based Intervention to Promote Alcohol-Related Attitudinal and Behavioral Change Among Adolescents: Protocol of a Cluster Randomized Controlled TrialElectronic word of mouth on twitter about physical activity in the United States: exploratory infodemiology studyImpact of systemic risk in the real estate sector on banking returnNPS and Online WOM: Investigating the Relationship Between Customers' Promoter Scores and eWOM BehaviorAnalyzing health organizations' use of Twitter for promoting health literacy.Dynamic Impact of Online Word-of-Mouth and Advertising on Supply Chain Performance.Analysis of fashion consumers’ motives to engage in electronic word-of-mouth communication through social media platformsGuerrilla marketing’s effects on Gen Y’s word-of-mouth intention – a mediation of credibilitySelf-Monitoring, Opinion Leadership and Opinion Seeking: a Sociomotivational ApproachDissecting Word-of-Mouth's Effectiveness and How to Use It as a Proconsumer ToolThe relationship between motivation and information sharing about products and services on FacebookCollaborative Brand Attacks in Social Media: Exploring the Antecedents, Characteristics, and Consequences of a New Form of Brand CrisesA Mixed-Method Approach to Extracting the Value of Social Media DataSocial media for developing health servicesMarketing and promotion of e‐books in academic librariesFactors affecting social interaction on social network sites: the Facebook caseA categorisation framework for a feature-level analysis of social network sitesEvaluating hotels rating prediction based on sentiment analysis servicesHow significant are users’ opinions in social media?
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P2860
Effects of Word-of-Mouth Versus Traditional Marketing: Findings from an Internet Social Networking Site
description
article
@en
im September 2009 veröffentlichter wissenschaftlicher Artikel
@de
wetenschappelijk artikel
@nl
наукова стаття, опублікована у вересні 2009
@uk
ലേഖനം
@ml
name
Effects of Word-of-Mouth Versu ...... nternet Social Networking Site
@en
Effects of Word-of-Mouth Versu ...... nternet Social Networking Site
@nl
type
label
Effects of Word-of-Mouth Versu ...... nternet Social Networking Site
@en
Effects of Word-of-Mouth Versu ...... nternet Social Networking Site
@nl
prefLabel
Effects of Word-of-Mouth Versu ...... nternet Social Networking Site
@en
Effects of Word-of-Mouth Versu ...... nternet Social Networking Site
@nl
P2093
P356
P1433
P1476
Effects of Word-of-Mouth Versu ...... nternet Social Networking Site
@en
P2093
Koen Pauwels
Michael Trusov
Randolph E Bucklin
P304
P356
10.1509/JMKG.73.5.90
P577
2009-09-01T00:00:00Z