Collaborative Brand Attacks in Social Media: Exploring the Antecedents, Characteristics, and Consequences of a New Form of Brand Crises
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Collaborative Brand Attacks in Social Media: Exploring the Antecedents, Characteristics, and Consequences of a New Form of Brand Crises
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wetenschappelijk artikel
@nl
наукова стаття, опублікована у вересні 2016
@uk
name
Collaborative Brand Attacks in ...... of a New Form of Brand Crises
@en
Collaborative Brand Attacks in ...... of a New Form of Brand Crises
@nl
type
label
Collaborative Brand Attacks in ...... of a New Form of Brand Crises
@en
Collaborative Brand Attacks in ...... of a New Form of Brand Crises
@nl
prefLabel
Collaborative Brand Attacks in ...... of a New Form of Brand Crises
@en
Collaborative Brand Attacks in ...... of a New Form of Brand Crises
@nl
P2093
P2860
P1476
Collaborative Brand Attacks in ...... of a New Form of Brand Crises
@en
P2093
Björn S. Ivens
Nadine Kammerlander
Philipp A. Rauschnabel
P2860
P304
P356
10.1080/10696679.2016.1205452
P577
2016-09-02T00:00:00Z