Social media: The new hybrid element of the promotion mix
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Content Contribution for Revenue Sharing and Reputation in Social Media: A Dynamic Structural ModelFood advertising to children and its effects on diet: review of recent prevalence and impact data.Health care social media: expectations of users in a developing countryHealth and wellness technology use by historically underserved health consumers: systematic review.Maintaining relevance: an evaluation of health message sponsorship at Australian community sport and arts events.Social media use by community-based organizations conducting health promotion: a content analysisDiffusion of Messages from an Electronic Cigarette Brand to Potential Users through Twitter.Adoption and use of social media among public health departmentsInvestigation of user behavior on social networking sites.Media audit reveals inappropriate promotion of products under the scope of the International Code of Marketing of Breast-milk Substitutes in South-East Asia.The Impacts of Attitudes and Engagement on Electronic Word of Mouth (eWOM) of Mobile Sensor Computing Applications.Analysis of the purpose of state health departments' tweets: information sharing, engagement, and actionPotential of social media as a tool to combat foodborne illness.New Media but Same Old Tricks: Food Marketing to Children in the Digital Age.What Motivates Young Adults to Talk About Physical Activity on Social Network Sites?The consumers' social media use in choosing physicians and hospitals: the case study of the province of Izmir.Social Media Return on Investment: How Much is it Worth to My Practice?Technology acceptance perception for promotion of sustainable consumption.Examining hedonic and utilitarian motivations for m-commerce fashion retail app engagementMarketing design elements of mobile fashion retail appsDesigning social commerce platforms based on consumers’ intentionsSocial capital expectation and usage of social media: the moderating role of social capital susceptibilityFollowing Celebrities’ Tweets About Brands: The Impact of Twitter-Based Electronic Word-of-Mouth on Consumers’ Source Credibility Perception, Buying Intention, and Social Identification With CelebritiesReligion, Markets, and Digital MediaMotivation, engagement, attitudes and buying intent of female Facebook usersPictures, Protests and Politics: Mapping Twitter Images during South Africa’s Fees Must Fall CampaignSocial risk screening using a socio-political ambiguity approach: the case of organic agriculture in IranDoes intensive social network management lead to positive effects in quality practices?Online Pricing Strategies: Implications for Luxury ConsumersEnhancing social media competitiveness of small businesses: insights from small pizzeriasIndonesian LIS Professionals’ Understanding of Library 2.0: A Pilot StudyThe Citizen Science Landscape: From Volunteers to Citizen Sensors and BeyondDigital channels for building collaborative consumption communitiesSport marketing’s past, present and future; an introduction to the special issue on contemporary issues in sports marketingComparison of Ontological Subscription and Blocking and Rich Site Summary for Blog PostsSocial media marketing and gambling: An interview study of gambling operators in AustraliaBreadth, depth, and speed: diffusion of advertising messages on microblogging sitesEnterprise 2.0: a boon or bane for entrepreneurial and innovative expenditures?
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P2860
Social media: The new hybrid element of the promotion mix
description
wetenschappelijk artikel
@nl
наукова стаття, опублікована в липні 2009
@uk
name
Social media: The new hybrid element of the promotion mix
@en
Social media: The new hybrid element of the promotion mix
@nl
type
label
Social media: The new hybrid element of the promotion mix
@en
Social media: The new hybrid element of the promotion mix
@nl
prefLabel
Social media: The new hybrid element of the promotion mix
@en
Social media: The new hybrid element of the promotion mix
@nl
P1433
P1476
Social media: The new hybrid element of the promotion mix
@en
P2093
David J. Faulds
W. Glynn Mangold
P304
P356
10.1016/J.BUSHOR.2009.03.002
P577
2009-07-01T00:00:00Z