Following Celebrities’ Tweets About Brands: The Impact of Twitter-Based Electronic Word-of-Mouth on Consumers’ Source Credibility Perception, Buying Intention, and Social Identification With Celebrities
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Antecedents of Retweeting in a (Political) Marketing ContextAuthenticity in Obesity Public Service Announcements: Influence of Spokesperson Type, Viewer Weight, and Source Credibility on Diet, Exercise, Information Seeking, and Electronic Word-of-Mouth Intentions.Celebrity-endorsed e-cigarette brand Instagram advertisements: Effects on young adults' attitudes towards e-cigarettes and smoking intentions.Knowledge Sharing Among Tourists via Social Media: A Comparison Between Facebook and TripAdvisor
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Following Celebrities’ Tweets About Brands: The Impact of Twitter-Based Electronic Word-of-Mouth on Consumers’ Source Credibility Perception, Buying Intention, and Social Identification With Celebrities
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im April 2014 veröffentlichter wissenschaftlicher Artikel
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wetenschappelijk artikel
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наукова стаття, опублікована у квітні 2014
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Following Celebrities’ Tweets ...... dentification With Celebrities
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Following Celebrities’ Tweets ...... dentification With Celebrities
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Following Celebrities’ Tweets ...... dentification With Celebrities
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Following Celebrities’ Tweets ...... dentification With Celebrities
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Following Celebrities’ Tweets ...... dentification With Celebrities
@en
Following Celebrities’ Tweets ...... dentification With Celebrities
@nl
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Following Celebrities’ Tweets ...... dentification With Celebrities
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Seung-A Annie Jin
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10.1080/00913367.2013.827606
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2014-04-03T00:00:00Z