Emotional Branding and the Strategic Value of the Doppelgänger Brand Image
about
Creating the Responsible Consumer: Moralistic Governance Regimes and Consumer SubjectivityConsumer Identity Work as Moral Protagonism: How Myth and Ideology Animate a Brand-Mediated Moral ConflictCollaborative Brand Attacks in Social Media: Exploring the Antecedents, Characteristics, and Consequences of a New Form of Brand CrisesTaking a bite out of Apple: Jailbreaking and the confluence of brand loyalty, consumer resistance and the co-creation of valueCo-producing cyber protest: mesomobilization in the digital ageIn-store arousal and consumers’ inferences of manipulative intent in the store environmentThe impact of storytelling on the consumer brand experience: The case of a firm-originated storyHealth Branding Ethics
P2860
Q55870152-23E45489-BDD7-404C-8CEC-F6AA492AE46FQ56485738-70377865-6D78-4F12-AFD7-C5EEF9952BADQ56963185-4B4D86FF-B24F-4C36-8B24-C0B159B7B01FQ57486294-6CDB4CB9-2037-4E2D-8554-5DEED9D849BCQ58147165-9A831CE2-61BD-4AF0-A886-C13625254F77Q58147180-7FB5C6A3-874C-4AA7-8602-5583E35F203FQ58165292-75096608-5630-429D-B1F8-5DF6F0D59C51Q58188611-E26CE960-53FC-4045-A36B-1A0116E01816
P2860
Emotional Branding and the Strategic Value of the Doppelgänger Brand Image
description
im Januar 2006 veröffentlichter wissenschaftlicher Artikel
@de
wetenschappelijk artikel
@nl
наукова стаття, опублікована в січні 2006
@uk
name
Emotional Branding and the Strategic Value of the Doppelgänger Brand Image
@en
Emotional Branding and the Strategic Value of the Doppelgänger Brand Image
@nl
type
label
Emotional Branding and the Strategic Value of the Doppelgänger Brand Image
@en
Emotional Branding and the Strategic Value of the Doppelgänger Brand Image
@nl
prefLabel
Emotional Branding and the Strategic Value of the Doppelgänger Brand Image
@en
Emotional Branding and the Strategic Value of the Doppelgänger Brand Image
@nl
P2093
P1433
P1476
Emotional Branding and the Strategic Value of the Doppelgänger Brand Image
@en
P2093
Aric Rindfleisch
Craig J. Thompson
Zeynep Arsel
P356
10.1509/JMKG.2006.70.1.50
P577
2006-01-01T00:00:00Z