The Soviet evolution of marketing thought, 1961-1991: From Marx to marketingMutualityIn memoriam — Barbara B. Stern (Co-Editor of Marketing Theory, 2000—2008)Assembling market representationsBeyond Visual Metaphor: A New Typology of Visual Rhetoric in AdvertisingThe brand personality of rocksRemembering motivation research: toward an alternative genealogy of interpretive consumer researchWorking consumers: the next step in marketing theory?The scrapbook as an autobiographical memory toolThe interactive effects of colors and products on perceptions of brand logo appropriatenessManaging the politics of value propositionsThe spatial aspects of musical tasteConsumer mobility and well-being among changing places and shifting ethnicitiesResearch on Ending Exchange Relationships: A Categorization, Assessment and OutlookA framework for sustainable marketingMarketing the hegemony of development: of pulp fictions and green desertsOf counter spaces of provisioningConceptualizing the role of evaluation systems in markets: The case of dominant evaluatorsIdentity, choice and consumer freedom – the new opiates? A psychoanalytic interrogationSituated bottom of the pyramid markets and the multinational corporationFuzzy promisesDigital work: Self-branding and social capital in the freelance knowledge economySocial labourMarkets and marketing research on poverty and its alleviationNo jokeValue cocreation in service interactionsPyramid or iceberg? Problematizing the fortune to be made from India’s austerityContext effects and models of preferential choice: implications for consumer behavior
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P1433
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P243
P3181
P1058
P1144
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P1156
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P1160
Market. Theory
P123
P1277
P1476
Marketing Theory
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P236
P243
P3181
P407
P571
2001-01-01T00:00:00Z