What to Convey in Antismoking Advertisements for Adolescents:The Use of Protection Motivation Theory to Identify Effective Message Themes
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Coping with college and inflammatory bowel disease: implications for clinical guidance and support.What defines an effective anti-tobacco TV advertisement? A pilot study among Greek adolescentsCampaigns and cliques: variations in effectiveness of an antismoking campaign as a function of adolescent peer group identity.Using mass media campaigns to reduce youth tobacco use: a review.The effect of marijuana scenes in anti-marijuana public service announcements on adolescents' evaluation of ad effectiveness.On the conceptual ambiguity surrounding perceived message effectiveness.Process evaluation of an in-school anti-tobacco media campaign in LouisianaAffective antecedents of the perceived effectiveness of antidrug advertisements: an analysis of adolescents' momentary and retrospective evaluationsUsing Peer Injunctive Norms to Predict Early Adolescent Cigarette Smoking Intentions.Adolescent and Young Adult Perceptions of Hookah and Little Cigars/Cigarillos: Implications for Risk Messages.Memory Issues Pertaining to Social Marketing Messages about Behavior Enactment versus Non-enactment.Examining narrative transportation to anti-alcohol narratives.Qualitative study of Singaporean youths' perception of antismoking campaigns: what works and what does not.Television's Cultivation of American Adolescents' Beliefs about Alcohol and the Moderating Role of Trait ReactanceAlcohol Storylines in Television Episodes: The Preventive Effect of Countering Epilogues.Do Emotions Spark Interest in Alternative Tobacco Products?The content of cigarette counter-advertising: are perceived functions of smoking addressed?Psychosocial Factors Associated With Smoking Intention in Korean Male Middle School Students.Predicting sun protection behaviors using protection motivation variables.Sun exposure in young adult cancer survivors on and off the beach: results from Project REACH.Social Marketing in Malaysia: Cognitive, Affective, and Normative Mediators of the TAK NAK Antismoking Advertising Campaign.The Effects of Antismoking Messages From Family, School, and Mass Media on Smoking Behavior and Smoking Intention Among Chinese Adolescents.Recall and Believability of the Tips From Former Smokers Campaign Among University StudentsWhat motivates individuals to protect themselves from risks: the case of wildland fires.Combining in-school and community-based media efforts: reducing marijuana and alcohol uptake among younger adolescents.How people perceive and will cope with risks from the diffusion of ubiquitous information and communication technologies.The influence of tobacco countermarketing ads on college students' knowledge, attitudes, and beliefs.What Do Social Media Say About Makeovers? A Content Analysis of Cosmetic Surgery Videos and Viewers' Responses on YouTube.The Effect of Personal Characteristics, Perceived Threat, Efficacy and Breast Cancer Anxiety on Breast Cancer Screening Activation.Recall of "The Real Cost" Anti-Smoking Campaign Is Specifically Associated With Endorsement of Campaign-Targeted Beliefs.Motivations behind donations for health-related organizations: Threat appraisal and coping appraisal-the case of the ALS Ice Bucket Challenge.The preventative power of "pink": Delineating the effects of social identification and protection motivation theory in breast cancer-related advertisements.Smoking Is So Ew!: College Smokers' Reactions to Health- Versus Social-Focused Antismoking Threat Messages.Effects of message framing and visual-fear appeals on smoker responses to antismoking ads.The unintended consequences of disclosure: effect of manipulating sponsor identification on the perceived credibility and effectiveness of smoking cessation advertisements.Assessing the TARES as an ethical model for antismoking ads.Promoting dental hygiene to children: comparing traditional and interactive media following threat appeals.Risk avoidance versus risk reduction: a framework and segmentation profile for understanding adolescent sexual activity.The impact of emotional tone, message, and broadcast parameters in youth anti-smoking advertisements.The effect of antismoking advertisement executional characteristics on youth comprehension, appraisal, recall, and engagement.
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P2860
What to Convey in Antismoking Advertisements for Adolescents:The Use of Protection Motivation Theory to Identify Effective Message Themes
description
im April 2003 veröffentlichter wissenschaftlicher Artikel
@de
wetenschappelijk artikel
@nl
наукова стаття, опублікована у квітні 2003
@uk
name
What to Convey in Antismoking ...... ntify Effective Message Themes
@en
What to Convey in Antismoking ...... ntify Effective Message Themes
@nl
type
label
What to Convey in Antismoking ...... ntify Effective Message Themes
@en
What to Convey in Antismoking ...... ntify Effective Message Themes
@nl
prefLabel
What to Convey in Antismoking ...... ntify Effective Message Themes
@en
What to Convey in Antismoking ...... ntify Effective Message Themes
@nl
P2093
P1433
P1476
What to Convey in Antismoking ...... ntify Effective Message Themes
@en
P2093
Cornelia Pechmann
Ellen Thomas Reibling
Guangzhi Zhao
Marvin E. Goldberg
P356
10.1509/JMKG.67.2.1.18607
P577
2003-04-01T00:00:00Z